Eurocap
The Headwear Division introduced the American typical baseball caps in Europe in 1980. At that time baseball caps were not available in Europe. It took four years and a contract with the American Football League NFL to find the right approach to get the caps accepted in Europe. Also, the European release of television station MTV, showing video clips of artists wearing caps with NFL logo's, helped a lot.

Introduced as the new advertising billboard after T-shirts, the cap became extremely popular for promotional use in the nineties. Companies realized that the cap, compared to T-shirts, could be worn in all weather conditions and on all occasions. Also, European football clubs and their fans finally accepted the cap as a great alternative for the typical European flat hats, worn on football fields at that time. Caps now dictate the street fashion in Europe.

Eurocap, with the sales of millions of caps per year, offers a variety stock of quality products. Special cap embroidery machines were developed with suppliers of embroidery machines for the finished headwear.

Today, Eurocap is still the brand of quality headwear in Europe. A full collection of different styles of caps & hats, qualities, and colors, "custom made" are shipped from stock or even from the Far East.